Ideas
Find valuable insights, knowledge, and inspiration for your business in our selected articles. Explore practical tips from our team of experts and fuel your company's growth.

Is your customer segmentation gathering dust? Bring it to life and drive results

Brand equity paradox: When measuring everything leads to understanding nothing
%20(1).png)
Meet Timothy: Bringing fresh perspectives to qualitative research and strategic insights

Unlock price potential: how to master value-based pricing

Decoding psychological pricing: Cognitive biases & decoy techniques

Decoding psychological pricing: Prospect theory and Loss aversion

From PhD in consumer adoption of plant-based food to insights executive: Meet Listia, boobook's newest addition to the team

Decoding psychological pricing: Attribute substitution

AI-driven insights: hype or promising future?

Decoding psychological pricing: Cognitive association

Decoding psychological pricing: Anchoring principle

Pricing 360°: Harnessing customer insights for impactful commercial strategies

Pricing 360°: The influence of product features on pricing decisions

Pricing 360°: How understanding consumers’ perception of your brand is key to making better pricing decisions

Demystifying AI: How to use (and not use) artificial intelligence for insights creation and strategic consultancy

Crafting a successful pricing strategy: Where strategy and consumer insights meet

How businesses & customers impact each other to make more sustainable choices

Understanding value-based pricing: advantages, benefits, and misconceptions

ESOMAR Survey-Based Techniques for Optimizing Prices and Products: Overview and Best Practices

Meet Dacian Gheorghe: Exploring Data Science in a Human Context

Introducing Milena Casey, our new Research Executive

Celebrating 20 years of wisdom: Happy birthday, boobook!

Customer segmentation tools and methodologies

Boobook's guide to customer segmentation: How to define, understand and activate your audience

Generational marketing: How to connect with Baby Boomers

Generational marketing: How to connect with Gen Z
We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.

Generational marketing: How to connect with Millennials
We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.

Generational marketing: How to connect with Generation X
We're continuing the series on generational segmentation with Generation X, or individuals born between 1965-1976.

Dealing with the rising inflation: Why businesses should revise their pricing strategy

Data is important, but it's even more crucial how we interpret it: Interview with Eva Vandenberge

Key takeaways from IIEX Amsterdam 2022: Networking, sustainability, and tech-driven innovations

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

Banning plastics: 4 things any marketeer should know when changing product package

New year, new team member: boobook welcomes Michaël Follens

Predictive modeling and unlocking consumer journeys: MRS 2021 highlights

The art of storytelling: Top five tips on how to truly engage and activate your audience

The power of partnerships: How Creative Medical Research and boobook empower each other through productive collaboration

How boobook and Ghent University collaborated to create a text analysis framework for business applications

Every mile matters: How NMG & boobook are raising social awareness and helping children in need through Charity Challenge

The power of collaboration and complementary skills in data science teams: Interview with Helen Dickinson

How to achieve true customer-centricity: Eight insights industry leaders reflect on the future of insights

Maximising insights from textual data through sentiment and emotion analysis

How innovation continuously expands data science: Interview with Dan Luca

Reflections on leadership during times of crisis: Interview with boobook's CEO, Nicole Huyghe

From analytics to business insights: Taking data science to the next level

Boobook’s CEO, Nicole Huyghe, featured on Chartered Banker Coverage

COVID-19 insights by boobook: Eco-friendly and ethical as the increasing drivers of consumers’ purchasing decisions

Boobook’s COVID-19 insights featured on retail news sites

COVID-19 insights by boobook: New challenges and opportunities for the retail sector

Boobook’s COVID-19 insights featured on financial news sites

Boobook's COVID-19 insights featured on GreenBook

COVID-19 insights by boobook: Family time and home cooking gains momentum

COVID-19 insights by boobook: Increase in conscious purchasing habits

COVID-19 insights by boobook: Four consumer segments emerging out of the crisis

COVID-19 insights by boobook: Consumers shift focus to long-term saving and review of financial plans

COVID-19 insights by boobook: 7 key takeaways on consumer attitude and future behaviour

COVID-19 insights by boobook: The influence of the crisis on consumer confidence and optimism

How to get a 360° customer view through segmentation by merging different data sources

Consumers’ view on pricing has not changed much since the COVID-19 crisis

COVID-19 impact on mindstate and anticipated behaviour

How to efficiently visualise data: 5 things to consider

Text data analytics: Discovering the story behind the words

Your customers are the best compass to help you navigate the COVID-19 crisis

Effective customer segmentation: 4 questions to ask

Keeping an eye on trends: the current evolutions in data analytics

Why storytelling should be the most important part of your data visualisation

Unlocking the power of the customer journey through data: Optimising retention, satisfaction and awareness
Oops! No Insights Here... Yet.
Don't worry! Our vast reservoir of wisdom and expertise is still at your fingertips. Perhaps refine your search or reach out to our strategic consultants.
We're always here to guide you through your marketing and pricing conundrums, with actionable insights and uncomplicated language.
Need a nudge in the right direction? Let's talk.
Our decades of experience are just a click away.