Meet Thierry: eager to tackle your most challenging questions, with over 20 years of insights expertise
We’re excited to welcome Thierry to the boobook team as a senior insights director. With over two decades of experience in the insights industry, spanning both qualitative and quantitative methods, he brings a deep understanding of a wide range of business questions and how to address them. Thierry has worked across a broad range of sectors with one end goal in mind: delivering clear insights so clients can tailor their products and services to the needs of their customers. Helping businesses thrive is what it’s all about.
What sets him apart? A fascination with human behaviour and a passion for turning complex data into clear direction. Whether he’s solving pricing questions, segmentation issues or other complex business challenges, a project isn’t finished until the insights are put into action.
Turning variety into strategic advantage
Even after more than twenty years, Thierry is still hooked. “I love this job, and I’m excited to put my expertise to work in this challenging new environment”, he explains. “One thing I particularly enjoy is the variety. It’s been a privilege to get to know so many sectors and businesses in depth. Every project brings something new. I’ve never wanted to limit myself to just one sector because there’s so much value in cross-industry thinking. What you learn in one context can often spark unexpected insights in another.”
Driving businesses towards meaningful change
Coming from a larger agency, Thierry was ready for a change. “I look forward to being part of this tight-knit team and staying involved in projects from start to finish,” he says. “The boobook team brings together a wide range of expertise. Working closely together, combining our strengths, and aiming for the highest quality in everything we deliver that’s what makes this next step so exciting for me.”
He thoroughly enjoys delving into complex business questions, particularly in an international context. “The most rewarding projects are those where you can have an impact on a strategic level. Contrary to what some people still think, our work doesn’t revolve around delivering reports. We want to bring the research results to life. To do so, you need a solid understanding of your client’s business context and the challenges they’re facing. It’s just as important to consider how those insights will land within the company. That’s where storytelling and workshops come into play. Translating data into a story people can connect with is a part of the process I deeply enjoy.”
Beyond the professional
Thierry has been intrigued by the workings of the human mind for as long as he can remember. “That’s why I decided to study psychology,” he recalls. “While I’ve never worked as a psychologist, it still proves incredibly valuable. Understanding what drives people and how they make decisions is at the heart of meaningful consumer insights.”
With two sons who are growing up fast, he loves spending time with them and his wife. When he’s not working or spending time with his family, you’ll most likely find him on his bike, clearing his head, or on the pitch, playing football.
“It's an exciting time for insights professionals,” Thierry concludes. “The world keeps changing rapidly. It hasn’t stopped since COVID-19, and it isn’t likely to stabilise any time soon. Businesses need consumer insights with a larger shelf life, grounded in a solid understanding of customer needs, expectations and behaviour.”
Feel free to connect with Thierry on LinkedIn if you’d like to discuss today’s erratic consumer landscape, or football.
