Analytics and data visualisation in market research have significantly evolved since our start in 2002. Today, we increasingly enrich our clients’ understanding of their customer’s journey with analysis of additional data from a plethora of sources.
Market research analytics
Using structured data to answer marketing-related questions about products, pricing and customers. This is the core of our business. We are not a market research agency. Instead, we help agencies and companies to use market research data to its full potential.
Big data analytics
A wealth of additional data becoming available allows us to get a more holistic view of the customer journey. This takes us from a situation of understanding why things happen to one where we can predict what will happen next. We can then also decide what we should do about it.
Smart online reporting
A cloud-based reporting service that gives you a quick overview of your most critical business data, in one place. We build the reports for you and take you through the thinking process of selecting the right data and visualisation method, resulting in the right message.
What CultuurNet Vlaanderen teaches us about data visualisation, guest speaker on our data vis event @davydelaeter http://www.boobook.world/blog/what-cultuurnet-vlaanderen-teaches-us-about-data-visualisation/15-07-2016/144#.V48cMEkm7r8.twitter ...