Skip to Content
Enter
Skip to Menu
Enter
Skip to Footer
Enter

Path-to-purchase

The path to purchase refers to all steps between the trigger of needing something and the use of the purchased product, including the different phases of the purchase process (pre-, during, post).
Through market research techniques, we measure the different triggers and touchpoints along the journey, identifying the “moments of truth”, i.e., the most impactful touchpoints. These insights are used to build the foundation of marketing and commercial activation plans.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Brand perception

Understanding brand value involves evaluating both performance and equity, as well as analyzing market perceptions and comparing them to competitors to ensure alignment with your brand's values.

Discover
Brand perception

Decision tree analysis

Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.

Discover
Decision tree analysis

Brand performance & equity

Assessing brand performance, from awareness to advocacy, is vital. We help companies understand their brand's value against competitors and strategize effectively.

Discover
Brand performance & equity

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.