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Brand perception

Brand performance and equity are one part of understanding the value of your brand. Equally important is getting a solid view of how your brand is perceived in the market, especially compared to its competitors. I.e. what image do customers have of your brand, and is this in line with your brand values? Through analytical methods, we build a clear picture of the image of your brands and your competitors.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Brand performance & equity

Assessing brand performance, from awareness to advocacy, is vital. We help companies understand their brand's value against competitors and strategize effectively.

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Brand performance & equity

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

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MaxDiff analysis

Web scraping

Customer listening informs pricing and product strategy, while machine learning and AI analysis of online data provide competitive insights on how rivals set their prices.

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Web scraping

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.