Conjoint is the Rolls Royce of pricing research used to understand how people choose products and services. It allows us to answer pricing, product development, as well as portfolio questions. The conjoint question presents customers or consumers with a series of product options. Based on their preferences, we can measure price elasticity for the product and specific product features. A powerful simulator tool, that comes with conjoint can determine the pricing scenarios that will lead to the optimum revenue or profit.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
MaxDiff analysis
The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
