Understanding how well your brand is performing is a crucial starting point in enhancing brand power. Understanding means measuring it, from brand awareness to brand equity and advocacy, to view the entire purchase funnel. We advise companies on how to measure current brand value, what it means given the competitive context and how to act on it.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Decision tree analysis
Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
