boobook flyingboobook flying

who are your
customers?
do you know what
they want ?

FIND OUT HERE

Welcome to boobook



Do you want to place customers at the heart of your organisation, make evidence-based decisions and cultivate value? You are in the right place.

We are experts in using (advanced) data analytics to help forward-thinking marketers navigate the future.



Philosophy


We know that emotions drive behaviour, so our ‘owl’s eye view’ combines different customer views – who, what and why – to give direction and target growth. But we don’t stop there, our expertise in consulting, storytelling and visualisation gives you a clear view of your customer’s world so you make the best commercial choices.

Find out more about trends shaping customer-centric organisations


“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”

Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard

Success stories

October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
June 10, 2021

How Niko reshaped its business model while expanding consumer reach

What is the secret of a successful Go-to-Market strategy? Understanding who, what, and why is the foundation of every new product launch. And Niko knows this […]
January 7, 2021

Value over volume

How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]

Find out what your data can do.

Why boobook?


The Boobook is a small owl found in Australasia. An owl has powerful senses – of hearing and sight. We chose it for our company name as in mythology owls often perceive what others do not, they are a symbol of wisdom and the presence of an owl announces the change.