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who are your
do you know what
they want ?


Data-driven customer insights

At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer marketing and pricing questions & become customer-centric brands. Our expertise is in optimising pricing strategies, customer journeys, segmentation, and customer targeting. 


Why boobook?

Because reports and dashboards aren’t enough. Our team listens to your challenges, helps you define goals, creates a tailored solution for your business case and provides actionable insights using uncomplicated language. Guided by decades-long experience leading international projects, it's our wisdom that counts. 

Want to join a dynamic team of data scientists and strategic consultants?

“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”

Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard

Success stories

May 5, 2022

Mastering Path to Purchase

How Pernod Ricard UK unlocked invaluable shopper insights The UK spirits shopper journey is highly complex, with more points of shopper interaction than ever. Over the […]
January 13, 2022

Supporting Pernod Ricard’s commitment to sustainability

How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]
October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]

Get to know your customers better. 

What's in a name?

The Boobook is a small owl found in Australasia. An owl has powerful senses – of hearing and sight. We chose it for our company name as in mythology owls often perceive what others do not, they are a symbol of wisdom and the presence of an owl announces the change.