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who are your
customers?
do you know what
they want ?

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Welcome to boobook


Do you want to place customers at the heart of your organisation, make evidence-based decisions and cultivate value? You are in the right place.

We are experts in using (advanced) data analytics to help forward-thinking marketers navigate the future.

CASES

Philosophy

We know that emotions drive behaviour, so our ‘owl’s eye view’ combines different customer views – who, what and why – to give direction and target growth. But we don’t stop there, our expertise in consulting, storytelling and visualisation gives you a clear view of your customer’s world so you make the best commercial choices.
PHILOSOPHY
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Find out more about trends shaping customer-centric organisations

EXPERT CONVERSATIONS ON CUSTOMER INSIGHTS TODAY: DOWNLOAD E-BOOK

“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”

Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard

Success stories

January 13, 2022
boobook and pernod ricard global travel retail case study
January 13, 2022

Supporting Pernod Ricard’s commitment to sustainability

How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]
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October 7, 2021
October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
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June 10, 2021
niko home control
June 10, 2021

How Niko reshaped its business model while expanding consumer reach

What is the secret of a successful Go-to-Market strategy? Understanding who, what, and why is the foundation of every new product launch. And Niko knows this […]
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Why boobook?

The Boobook is a small owl found in Australasia. An owl has powerful senses – of hearing and sight. We chose it for our company name as in mythology owls often perceive what others do not, they are a symbol of wisdom and the presence of an owl announces the change.