Data-driven customer insights
At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer marketing and pricing questions & become customer-centric brands. Our expertise is in optimising pricing strategies, customer journeys, segmentation, and customer targeting.
what our clients say...20 years of boobook!
“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard
June 29, 2023
Recently, I had an opportunity to participate in “Meaningful Marketing Talks” hosted by BAM. This engaging event was dedicated to “New Humanity Codes”, where marketers tried […]
June 22, 2023
How Center Parcs Europe optimised revenue management and increased profits Pricing is one of the most critical factors that determine the success or failure of an […]
April 20, 2023
In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]