boobook flyingboobook flying

who are your
customers?
do you know what
they want ?

FIND OUT HERE

Welcome to boobook



Do you want to place customers at the heart of your organisation, make evidence-based decisions and cultivate value? You are in the right place.

We are experts in using (advanced) data analytics to help forward-thinking marketers navigate the future.



Philosophy


We know that emotions drive behaviour, so our ‘owl’s eye view’ combines different customer views – who, what and why – to give direction and target growth. But we don’t stop there, our expertise in consulting, storytelling and visualisation gives you a clear view of your customer’s world so you make the best commercial choices.

“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”

Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard

Find out what your data can do.

Success stories

October 15, 2020
gameloft

Discovering the new generation of players

How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]
May 22, 2020
pernod ricard success story

Connecting with the ‘Sixth Continent’

How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]
May 6, 2020
brightfish use case

Turning price into value

How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money  Over 19 million people go to the cinema […]

Why boobook?


The Boobook is a small owl found in Australasia. An owl has powerful senses – of hearing and sight. We chose it for our company name as in mythology owls often perceive what others do not, they are a symbol of wisdom and the presence of an owl announces the change.