Data-driven customer insights

At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer marketing and pricing questions & become customer-centric brands. Our expertise is in optimising pricing strategies, customer journeys, segmentation, and customer targeting. 


Why boobook?

Because reports and dashboards aren’t enough. Our team listens to your challenges, helps you define goals, creates a tailored solution for your business case and provides actionable insights using uncomplicated language. Guided by decades-long experience leading international projects, it's our wisdom that counts. 

what our clients say...20 years of boobook!

Want to join a dynamic team of data scientists and strategic consultants?

“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”

Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard

Success stories

April 20, 2023

Understanding value-based pricing: advantages, benefits, and misconceptions 

In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
March 30, 2023

Meet Dacian Gheorghe: Exploring Data Science in a Human Context  

This month, the boobook team has grown a bit bigger! Dacian Gheorghe is the latest addition to boobook. Born in Romania, Dacian’s parents moved to Belgium […]
March 23, 2023

ESOMAR Survey-Based Techniques for Optimizing Prices and Products: Overview and Best Practices  

Are you curious about what customers want and what they’re willing to pay? So are we. Actually, that is the most frequently asked question here at […]

Get to know your customers better. 

What's in a name?

The Boobook is a small owl found in Australasia. An owl has powerful senses – of hearing and sight. We chose it for our company name as in mythology owls often perceive what others do not, they are a symbol of wisdom and the presence of an owl announces the change.