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who are your
customers?
do you know what
they want ?

FIND OUT HERE

Data-driven business insights


Do you want to place customers at the heart of your organisation, and make evidence-based decisions? You are in the right place.

We are experts in data-driven insights that enable businesses to become truly customer-centric.


 

Why boobook?


We know that emotions drive behaviour, so our ‘owl’s eye view’ combines different customer views – who, what and why – to give direction and target growth. But we don’t stop there, our expertise in consulting, storytelling and visualisation gives you a clear view of your customer’s world so you make the best commercial choices.

Want to join a dynamic team of data scientists and strategic consultants?


“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”

Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard

Success stories

May 5, 2022

Mastering Path to Purchase

How Pernod Ricard UK unlocked invaluable shopper insights The UK spirits shopper journey is highly complex, with more points of shopper interaction than ever. Over the […]
January 13, 2022

Supporting Pernod Ricard’s commitment to sustainability

How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]
October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]

Find out what your data can do.

What's in a name?


The Boobook is a small owl found in Australasia. An owl has powerful senses – of hearing and sight. We chose it for our company name as in mythology owls often perceive what others do not, they are a symbol of wisdom and the presence of an owl announces the change.