Welcome to boobook
Do you want to place customers at the heart of your organisation, make evidence-based decisions and cultivate value? You are in the right place.
We are experts in using (advanced) data analytics to help forward-thinking marketers navigate the future.
Philosophy
We know that emotions drive behaviour, so our ‘owl’s eye view’ combines different customer views – who, what and why – to give direction and target growth. But we don’t stop there, our expertise in consulting, storytelling and visualisation gives you a clear view of your customer’s world so you make the best commercial choices.
“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”
Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod RicardFind out what your data can do.
Success stories
May 22, 2020
How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]
May 6, 2020
How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money Over 19 million people go to the cinema […]
February 15, 2019
How we helped Europe’s premier vacation firms to understand better survey results by connecting the data through multiple sources The most classic, most-used and best-known information […]