Data-driven customer insights
At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer marketing and pricing questions & become customer-centric brands. Our expertise is in optimising pricing strategies, customer journeys, segmentation, and customer targeting.
Because reports and dashboards aren’t enough. Our team listens to your challenges, helps you define goals, creates a tailored solution for your business case and provides actionable insights using uncomplicated language. Guided by decades-long experience leading international projects, it's our wisdom that counts.
Want to join a dynamic team of data scientists and strategic consultants?
“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod Ricard
May 5, 2022
How Pernod Ricard UK unlocked invaluable shopper insights The UK spirits shopper journey is highly complex, with more points of shopper interaction than ever. Over the […]
January 13, 2022
How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]
October 7, 2021
How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]