Welcome to boobook
Do you want to place customers at the heart of your organisation, make evidence-based decisions and cultivate value? You are in the right place.
We are experts in using (advanced) data analytics to help forward-thinking marketers navigate the future.
Philosophy
We know that emotions drive behaviour, so our ‘owl’s eye view’ combines different customer views – who, what and why – to give direction and target growth. But we don’t stop there, our expertise in consulting, storytelling and visualisation gives you a clear view of your customer’s world so you make the best commercial choices.
Changes in the consumers' mindset and behaviour amid COVID-19
“Boobook makes data talk and answer business needs, in a way that is really relevant. They are always really clear on the business and the business constraints, and how the business can use the data. In terms of putting activation ideas on the table, they're thought-through and relevant for the business needs.”
Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler at Pernod RicardSuccess stories
January 7, 2021
How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
October 15, 2020
How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]
May 22, 2020
How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]