A simple but powerful market research methodology that measures which product benefits or features drive choice most. It uses a trade-off method, which forces people to choose, as in reality. A MaxDiff methodology leads to a much more differentiated ranking of importance than direct questions about how important product features are.
Our trusted
methodologies
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Conjoint analysis
Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.
Make better
business decisions
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