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Web scraping

Customer listening is one part of the puzzle to developing a winning pricing or product strategy. To add a solid competitive angle to the insights, we analyse data which is readily available online. Through machine learning and AI, we uncover how competitors set their prices.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Decision tree analysis

Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.

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Decision tree analysis

Segmentation

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

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Segmentation

Brand perception

Understanding brand value involves evaluating both performance and equity, as well as analyzing market perceptions and comparing them to competitors to ensure alignment with your brand's values.

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Brand perception

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.