A simple but powerful pricing method to determine the optimal price for a product or service. Customers are presented with a series of, often new, price points for a specific product or service. They are asked whether they would buy the product at each of these price points. The analysis results in a demand curve, showing potential price cliffs that can translate into sales, revenue and profit.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Path-to-purchase
The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
