Any brand/price strategy review or optimisation should examine the relationship between brand value (equity) and brand price. I.e. is the price of your brand in line with the value your brand offers / its brand equity? Understanding this relationship for your brand(s) and your competitor brands, often visualised in a value map, gives a simple but solid understanding of the current price positioning of your brand. At boobook, we use this piece of insight, among others, to build strong pricing strategy recommendations.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Path-to-purchase
The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
