Developing the right products at the right price
Clients ask: Which of our products are delivering value to the customer and how much? How should our product be configured? And how should it be priced to build volume, revenue, and profit as well as brand equity?
Value-based product development and pricing is a core area of our expertise, not only because we know the complex methodologies inside-out, but also because we look at products from a long-term brand building perspective as well as for short-term wins.
Targeting customers in the best possible way
Clients ask: Who should we be targeting? Which products appeal to them, at what price, messaging or promotional level? Which communication channels should we use - and when?
We help you build valuable, long-term customer relationships. We deliver an understanding of what drives different types of customers, so our clients focus on those closest to their brand and company values. But we don’t stop with segments. We build personas and focus on what they mean for the business. We integrate them into brand plans and make them pillars of the company strategy.
Then we go to the next level: whenever we can, we link the motivational segments to transactional data, so target marketing campaigns can be activated from your CRM database.
Maximising customer experience
Put simply, brands need customers to like them and to buy them more often. But a customer’s experience of your brand is made up of a myriad of different touchpoints and each touchpoint has a different level of experience. While we still help our clients optimise customer journeys, they are now faced with journeys that are not straight and in which digital experiences and ‘real’ experiences merge. From hearing about a product to getting to know it, purchasing, upgrading, recommending and communicating with the brand, consumers need to be delighted at every step and that delight must turn into positive behaviour.
We help our clients know which motivations, experiences and external factors will lead to a positive uplift in behaviour. By analysing the links between real behaviour and motivations, our ‘owl’s eye view’ shows clients their path to growth.