Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


June 19, 2020
header image pricing strategy with pernod ricard

Consumers’ view on pricing has not changed much since the COVID-19 crisis

Are you thinking about changing your pricing strategy in the (post) coronavirus times? At the beginning of this year, one of our clients, Pernod Ricard, reached […]
April 10, 2020
customers are your compass

Your customers are the best compass to help you navigate the COVID-19 crisis

Our reality became immensely uncertain due to the COVID – 19 virus and its consequences. We are confronted with an invisible enemy that has an impact […]