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August 11, 2022

Dealing with the rising inflation: Why businesses should revise their pricing strategy 

You come home after your weekly shopping and look at your bill scratching your head, baffled by the prices you see. The question “when will prices […]
July 14, 2022

IIEX Amsterdam 2022: What we learned at the Insight Innovation Exchange 

The great thing about coming out of the pandemic era is that live events are happening again. Networking is crucial, regardless of the industry. Actually, your […]
December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
August 12, 2021

The art of storytelling: Top five tips on how to truly engage and activate your audience 

Do you know why some stories are compelling and some aren’t?   The “why” we are attracted to some stories depends on many factors. Today, we roam […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]
May 11, 2021

The ever-changing role of research and customer insight: Where do we go from here?

2020 was definitely a year of big changes for all industries, especially research and customer understanding. It revealed the importance of seamless customer-centric experiences. It also revealed the […]