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December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
August 12, 2021

The art of storytelling: Top five tips on how to truly engage and activate your audience 

Do you know why some stories are compelling and some aren’t?   The “why” we are attracted to some stories depends on many factors. Today, we roam […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]
May 11, 2021

The ever-changing role of research and customer insight: Where do we go from here?

2020 was definitely a year of big changes for all industries, especially research and customer understanding. It revealed the importance of seamless customer-centric experiences. It also revealed the […]
December 10, 2020

Reflections on leadership during times of crisis: Interview with boobook’s CEO, Nicole Huyghe

The famous saying “a smooth sea never made a skilful sailor” took on a whole new meaning for many businesses in 2020. Even though it was […]
August 21, 2020

COVID-19 insights by boobook: Eco-friendly and ethical as the increasing drivers of consumers’ purchasing decisions

Over the last few weeks, we covered key insights gathered from our global COVID-19 study. In each article, we analysed changes and connections between the pandemic […]