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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.May 22, 2020
How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]
May 6, 2020
How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money Over 19 million people go to the cinema […]
February 15, 2019
How we helped Europe’s premier vacation firms to understand better survey results by connecting the data through multiple sources The most classic, most-used and best-known information […]
July 28, 2018
The whys of effective advertising messages One of the key challenges in any advertising setting is to know which messages are the most important. Naturally, you […]
February 2, 2018
Situation summary and business challenge The customer loyalty programme and rewards scheme of a global retailer has been up and running for several years. The reward […]
November 4, 2017
Situation summary and business challenge Until two years ago, our client gathered a broad range of market share positioning information by sending out Excel files to […]