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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.May 5, 2022
How Pernod Ricard UK unlocked invaluable shopper insights The UK spirits shopper journey is highly complex, with more points of shopper interaction than ever. Over the […]
October 7, 2021
How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
January 7, 2021
How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
June 19, 2020
Are you thinking about changing your pricing strategy in the (post) coronavirus times? At the beginning of this year, one of our clients, Pernod Ricard, reached […]
May 6, 2020
How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money Over 19 million people go to the cinema […]