How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
Are you thinking about changing your pricing strategy in the (post) coronavirus times? At the beginning of this year, one of our clients, Pernod Ricard, reached […]
How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money Over 19 million people go to the cinema […]