Sharing the wisdom of the owl
Here’s where we share our knowledge and insights.
January 7, 2021
How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
June 19, 2020
Are you thinking about changing your pricing strategy in the (post) coronavirus times? At the beginning of this year, one of our clients, Pernod Ricard, reached […]
May 6, 2020
How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money Over 19 million people go to the cinema […]