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In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
March 23, 2023
Are you curious about what customers want and what they’re willing to pay? So are we. Actually, that is the most frequently asked question here at […]
March 9, 2023
Pricing products and services is one of the most complicated aspects of any product or marketing strategy. It has a direct effect on sales, revenue, and profit. Furthermore, […]
August 11, 2022
You come home after your weekly shopping and look at your bill scratching your head, baffled by the prices you see. The question “when will prices […]
October 7, 2021
How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
January 7, 2021
How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]