Stay in the loop!

Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.
 

April 20, 2023

Understanding value-based pricing: advantages, benefits, and misconceptions 

In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
March 23, 2023

ESOMAR Survey-Based Techniques for Optimizing Prices and Products: Overview and Best Practices  

Are you curious about what customers want and what they’re willing to pay? So are we. Actually, that is the most frequently asked question here at […]
March 9, 2023

Crafting a successful pricing strategy: Where strategy and consumer insights meet 

Pricing products and services is one of the most complicated aspects of any product or marketing strategy. It has a direct effect on sales, revenue, and profit. Furthermore, […]
August 11, 2022

Dealing with the rising inflation: Why businesses should revise their pricing strategy 

You come home after your weekly shopping and look at your bill scratching your head, baffled by the prices you see. The question “when will prices […]
October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
January 7, 2021

Value over volume

How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]