In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
Pricing products and services is one of the most complicated aspects of any product or marketing strategy. It has a direct effect on sales, revenue, and profit. Furthermore, […]
How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]