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May 11, 2021

The ever-changing role of research and customer insight: Where do we go from here?

2020 was definitely a year of big changes for all industries, especially research and customer understanding. It revealed the importance of seamless customer-centric experiences. It also revealed the […]
March 25, 2021

Maximising insights from textual data through sentiment and emotion analysis

Collaboration with Ghent University on the SentEMO project  How well do you think you know your customers? Can you “read” their emotions and attitude towards your brand through […]
March 4, 2021

How innovation continuously expands data science: Interview with Dan Luca

Working in data analytics and data science brings many exciting opportunities to test and try innovative solutions. One of our team members, Dan Luca, is very […]
February 4, 2021

Data is important, but it’s even more crucial how we interpret it: Interview with Eva Vandenberge

In today’s digitalised world, every business can access an incredible amount of data. However, the real value of data comes from interpreting it through data analytics […]
October 29, 2020

From analytics to business insights: Taking data science to the next level

We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
May 28, 2020

How to get a 360° customer view through segmentation by merging different data sources

How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]