Stay in the loop!

Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.
 

June 23, 2022

Banning plastics: 4 things any marketeer should know when changing product package

Try to remember the last thing you purchased. Do you remember its packaging? What do you remember the most? Did you like the design, branding or […]
December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
November 25, 2021

What we learned at the MRS Conference 2021: The latest data analytics tools & methodologies 

In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]
October 14, 2021

Text and sentiment analysis for business: Next steps in the development of the SentEMO platform

Back in March, we introduced the SentEMO project, led by the linguistic department of Ghent University. The project is based on the collaboration between academic researchers […]
August 12, 2021

The art of storytelling: Top five tips on how to truly engage and activate your audience 

Do you know why some stories are compelling and some aren’t?   The “why” we are attracted to some stories depends on many factors. Today, we roam […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]