Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


February 4, 2021
eva vandenberge

Data is important, but it’s even more crucial how we interpret it: Interview with Eva Vandenberge

In today’s digitalised world, every business can access an incredible amount of data. However, the real value of data comes from interpreting it through data analytics […]
October 29, 2020

From analytics to business insights: Taking data science to the next level

We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
May 28, 2020
segmentation blog image

How to get a 360° customer view through segmentation by merging different data sources

How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]
March 26, 2020
storytelling

Why storytelling should be the most important part of your data visualisation

“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” (Stephen Few, Data Visualisation Expert) Do you […]
November 3, 2018
text analytics

Text data analytics: Discovering the story behind the words

Until as recently as 5 years ago, text data was considered the little brother of structured data. Consumer insights were mainly based on market research surveys, […]
August 17, 2018
data visualisation

How to efficiently visualise data: 5 things to consider

The need to extract meaning from dynamic datasets in a fast and flexible way is becoming increasingly urgent. By making use of the potential of internet […]