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August 12, 2021
storytelling principles

The art of storytelling: Top five tips on how to truly engage and activate your audience 

Do you know why some stories are compelling and some aren’t?   The “why” we are attracted to some stories depends on many factors. Today, we roam […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]
May 11, 2021
cube event

The ever-changing role of research and customer insight: Where do we go from here?

2020 was definitely a year of big changes for all industries, especially research and customer understanding. It revealed the importance of seamless customer-centric experiences. It also revealed the […]
March 25, 2021
SentEMO header

Maximising insights from textual data through sentiment and emotion analysis

Collaboration with Ghent University on the SentEMO project  How well do you think you know your customers? Can you “read” their emotions and attitude towards your brand through […]
March 4, 2021
interview with dan luca

How innovation continuously expands data science: Interview with Dan Luca

Working in data analytics and data science brings many exciting opportunities to test and try innovative solutions. One of our team members, Dan Luca, is very […]
February 4, 2021
eva vandenberge

Data is important, but it’s even more crucial how we interpret it: Interview with Eva Vandenberge

In today’s digitalised world, every business can access an incredible amount of data. However, the real value of data comes from interpreting it through data analytics […]