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January 12, 2023

BAM Marketing Congress 2022: Top 5 key learnings 

Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
November 3, 2022

Customer segmentation tools and methodologies 

In our previous article, we introduced a 10-step guide on setting up, developing, and finalising a successful customer segmentation. We continue our series with an overview […]
October 27, 2022

Boobook’s guide to customer segmentation: How to define, understand and activate your audience 

In one of our previous articles, we explained customer segmentation and its importance in optimizing your marketing strategy.   As this topic is quite extensive, we […]
August 11, 2022

Dealing with the rising inflation: Why businesses should revise their pricing strategy 

You come home after your weekly shopping and look at your bill scratching your head, baffled by the prices you see. The question “when will prices […]
June 23, 2022

Banning plastics: 4 things any marketeer should know when changing product package

Try to remember the last thing you purchased. Do you remember its packaging? What do you remember the most? Did you like the design, branding or […]
December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]