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April 20, 2023

Understanding value-based pricing: advantages, benefits, and misconceptions 

In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
March 23, 2023

ESOMAR Survey-Based Techniques for Optimizing Prices and Products: Overview and Best Practices  

Are you curious about what customers want and what they’re willing to pay? So are we. Actually, that is the most frequently asked question here at […]
January 12, 2023

BAM Marketing Congress 2022: Top 5 key learnings 

Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
November 3, 2022

Customer segmentation tools and methodologies 

In our previous article, we introduced a 10-step guide on setting up, developing, and finalising a successful customer segmentation. We continue our series with an overview […]
October 27, 2022

Boobook’s guide to customer segmentation: How to define, understand and activate your audience 

In one of our previous articles, we explained customer segmentation and its importance in optimizing your marketing strategy.   As this topic is quite extensive, we […]
August 11, 2022

Dealing with the rising inflation: Why businesses should revise their pricing strategy 

You come home after your weekly shopping and look at your bill scratching your head, baffled by the prices you see. The question “when will prices […]