Stay in the loop!

Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.
 

August 18, 2022

Generational marketing: How to connect with Baby Boomers

Baby Boomers, Gen X, Y, Z, Alpha.  We hear these terms all around, but often we aren’t entirely sure which generation is which, let alone how […]
June 23, 2022

Banning plastics: 4 things any marketeer should know when changing product package

Try to remember the last thing you purchased. Do you remember its packaging? What do you remember the most? Did you like the design, branding or […]
December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]
March 25, 2021

Maximising insights from textual data through sentiment and emotion analysis

Collaboration with Ghent University on the SentEMO project  How well do you think you know your customers? Can you “read” their emotions and attitude towards your brand through […]
October 29, 2020

From analytics to business insights: Taking data science to the next level

We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]