COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
Collaboration with Ghent University on the SentEMO project How well do you think you know your customers? Can you “read” their emotions and attitude towards your brand through […]
We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]
How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]