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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.January 12, 2023
Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
November 3, 2022
In our previous article, we introduced a 10-step guide on setting up, developing, and finalising a successful customer segmentation. We continue our series with an overview […]
October 27, 2022
In one of our previous articles, we explained customer segmentation and its importance in optimizing your marketing strategy. As this topic is quite extensive, we […]
September 8, 2022
We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.
September 1, 2022
We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.
August 25, 2022
We're continuing the series on generational segmentation with Generation X, or individuals born between 1965-1976.