Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
In our previous article, we introduced a 10-step guide on setting up, developing, and finalising a successful customer segmentation. We continue our series with an overview […]
In one of our previous articles, we explained customer segmentation and its importance in optimizing your marketing strategy. As this topic is quite extensive, we […]