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January 12, 2023

BAM Marketing Congress 2022: Top 5 key learnings 

Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
November 3, 2022

Customer segmentation tools and methodologies 

In our previous article, we introduced a 10-step guide on setting up, developing, and finalising a successful customer segmentation. We continue our series with an overview […]
October 27, 2022

Boobook’s guide to customer segmentation: How to define, understand and activate your audience 

In one of our previous articles, we explained customer segmentation and its importance in optimizing your marketing strategy.   As this topic is quite extensive, we […]
September 8, 2022

Generational marketing: How to connect with Gen Z

We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.
September 1, 2022

Generational marketing: How to connect with Millennials

We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.
August 25, 2022

Generational marketing: How to connect with Generation X

We're continuing the series on generational segmentation with Generation X, or individuals born between 1965-1976.