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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, inspiring success stories, and important company updates.March 25, 2021
Collaboration with Ghent University on the SentEMO project How well do you think you know your customers? Can you “read” their emotions and attitude towards your brand through […]
October 29, 2020
We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
October 15, 2020
How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]
May 28, 2020
How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]
May 22, 2020
How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]
October 24, 2017
Since starting boobook, I’ve been privileged to run a large number of segmentation projects. Some are a delight to work on, with segments that pop out […]