Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


December 10, 2020
nicole interview cover image

Reflections on leadership during times of crisis: Interview with boobook’s CEO, Nicole Huyghe

The famous saying “a smooth sea never made a skilful sailor” took on a whole new meaning for many businesses in 2020. Even though it was […]
August 21, 2020
COVID-19 insights by boobook_featured_eco friendliness and ethical drivers

COVID-19 insights by boobook: Eco-friendly and ethical as the increasing drivers of consumers’ purchasing decisions

Over the last few weeks, we covered key insights gathered from our global COVID-19 study. In each article, we analysed changes and connections between the pandemic […]
August 18, 2020
Family time and home cooking gains momentum

COVID-19 insights by boobook: Family time and home cooking gains momentum

In this 6th part of our COVID-19 series, we’ll analyse how our attitude changed towards cooking and home experiences and what does this new momentum mean […]
August 17, 2020
new Challenges and opportunities for the retail sector

COVID-19 insights by boobook: New challenges and opportunities for the retail sector

Will the retail sector survive the crisis? What will the future of shopping look like? Whatever might be the case, the retail sector (as every sector, […]
August 11, 2020
COVID-19 insights by boobook_conscious purchasing habits

COVID-19 insights by boobook: Increase in conscious purchasing habits

Through our COVID-19 series, we are sharing insights on how consumers’ attitudes, behaviours and purchasing habits have been and will change in the near future. One […]
August 7, 2020
cover image_long term saving in covid19

COVID-19 insights by boobook: Consumers shift focus to long-term saving and review of financial plans

Almost 46% of the overall population we surveyed in our global COVID-19 research has seen a cut in their income. By losing the sense of financial […]