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December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]
December 10, 2020

Reflections on leadership during times of crisis: Interview with boobook’s CEO, Nicole Huyghe

The famous saying “a smooth sea never made a skilful sailor” took on a whole new meaning for many businesses in 2020. Even though it was […]
August 21, 2020

COVID-19 insights by boobook: Eco-friendly and ethical as the increasing drivers of consumers’ purchasing decisions

Over the last few weeks, we covered key insights gathered from our global COVID-19 study. In each article, we analysed changes and connections between the pandemic […]
August 18, 2020

COVID-19 insights by boobook: Family time and home cooking gains momentum

In this 6th part of our COVID-19 series, we’ll analyse how our attitude changed towards cooking and home experiences and what does this new momentum mean […]
August 17, 2020

COVID-19 insights by boobook: New challenges and opportunities for the retail sector

Will the retail sector survive the crisis? What will the future of shopping look like? Whatever might be the case, the retail sector (as every sector, […]