Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


August 11, 2020
COVID-19 insights by boobook_conscious purchasing habits

COVID-19 insights by boobook: Increase in conscious purchasing habits

Through our COVID-19 series, we are sharing insights on how consumers’ attitudes, behaviours and purchasing habits have been and will change in the near future. One […]
August 7, 2020
cover image_long term saving in covid19

COVID-19 insights by boobook: Consumers shift focus to long-term saving and review of financial plans

Almost 46% of the overall population we surveyed in our global COVID-19 research has seen a cut in their income. By losing the sense of financial […]
July 31, 2020
four consumer segments

COVID-19 insights by boobook: Four consumer segments emerging out of the crisis

We continue our series of insights into consumer sentiment and future behaviour, based on our COVID-19 global study. We talked to 4 500 people in 9 […]
July 24, 2020
The influence of the crisis on consumer confidence and optimism

COVID-19 insights by boobook: The influence of the crisis on consumer confidence and optimism

Money can’t buy happiness. Contrary to a common assumption, countries with most financial stability and well-developed government support systems, are most pessimistic about the future. This […]
July 17, 2020
COVID-19 insights by boobook_ 7 key takeaways on consumer attitude and future behaviour

COVID-19 insights by boobook: 7 key takeaways on consumer attitude and future behaviour

COVID-19 shows no signs of slowing down, and as the scientists are battling with time to develop a vaccine, the world has no choice but to […]
June 19, 2020
header image pricing strategy with pernod ricard

Consumers’ view on pricing has not changed much since the COVID-19 crisis

Are you thinking about changing your pricing strategy in the (post) coronavirus times? At the beginning of this year, one of our clients, Pernod Ricard, reached […]