June 29, 2023
Recently, I had an opportunity to participate in “Meaningful Marketing Talks” hosted by BAM. This engaging event was dedicated to “New Humanity Codes”, where marketers tried […]
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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.June 22, 2023
How Center Parcs Europe optimised revenue management and increased profits Pricing is one of the most critical factors that determine the success or failure of an […]
April 20, 2023
In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
March 30, 2023
This month, the boobook team has grown a bit bigger! Dacian Gheorghe is the latest addition to boobook. Born in Romania, Dacian’s parents moved to Belgium […]
March 23, 2023
Are you curious about what customers want and what they’re willing to pay? So are we. Actually, that is the most frequently asked question here at […]
March 9, 2023
Pricing products and services is one of the most complicated aspects of any product or marketing strategy. It has a direct effect on sales, revenue, and profit. Furthermore, […]