Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.

June 25, 2020
covid-19 boobook global study

COVID-19 insights by boobook: The influence of the crisis on consumer confidence and optimism

Money can’t buy happiness. Contrary to a common assumption, countries with most financial stability and well-developed government support systems, are most pessimistic about the future. This […]
June 19, 2020
header image pricing strategy with pernod ricard

Consumers’ view on pricing has not changed much since the COVID-19 crisis

Are you thinking about changing your pricing strategy in the (post) coronavirus times? At the beginning of this year, one of our clients, Pernod Ricard, reached […]
June 5, 2020
COVID-19 survey main image

COVID-19 impact on mindstate and anticipated behaviour

The coronavirus caused chain reactions in the way we think, live, and communicate. The pandemic impacted our behaviour and introduced different norms, and it’s inevitable how […]
May 28, 2020
segmentation blog image

How to get a 360° customer view through segmentation by merging different data sources

How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]
April 10, 2020
customers are your compass

Your customers are the best compass to help you navigate the COVID-19 crisis

Our reality became immensely uncertain due to the COVID – 19 virus and its consequences. We are confronted with an invisible enemy that has an impact […]
March 26, 2020

Why storytelling should be the most important part of your data visualisation

“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” (Stephen Few, Data Visualisation Expert) Do you […]