How Pernod Ricard UK unlocked invaluable shopper insights The UK spirits shopper journey is highly complex, with more points of shopper interaction than ever. Over the […]
2022 started very exciting for Michaël Follens. The experienced marketing manager and an avid photographer joined the boobook team beginning of January, taking on a new […]
How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]
Numbers make you tick. Cutting-edge analytical methods are why you get up in the morning. You know how to use multivariate analysis techniques to overcome real […]
COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]