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August 19, 2021
CMR and boobook_partnership

The power of partnerships: How Creative Medical Research and boobook empower each other through productive collaboration

When we talk about the research world, partnerships are important, but great partnerships are invaluable. To maximise the impact of research and get better results, many […]
August 12, 2021
storytelling principles

The art of storytelling: Top five tips on how to truly engage and activate your audience 

Do you know why some stories are compelling and some aren’t?   The “why” we are attracted to some stories depends on many factors. Today, we roam […]
August 5, 2021

Every mile matters: How NMG & boobook are raising social awareness and helping children in need through Charity Challenge

Nelson Mandela, a beloved South African anti-apartheid revolutionary, political leader, and philanthropist, once said: “A fundamental concern for others in our individual and community lives would […]
June 17, 2021
helen dickinson

The power of collaboration and complementary skills in data science teams: Interview with Helen Dickinson

In our UK office, we are lucky to have two outstanding team members, Dan and Helen. They both work as senior data scientists and share a […]
June 10, 2021
niko home control

How Niko reshaped its business model while expanding consumer reach

What is the secret of a successful Go-to-Market strategy? Understanding who, what, and why is the foundation of every new product launch. And Niko knows this […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]