Recently, I had an opportunity to participate in “Meaningful Marketing Talks” hosted by BAM. This engaging event was dedicated to “New Humanity Codes”, where marketers tried […]
How Center Parcs Europe optimised revenue management and increased profits Pricing is one of the most critical factors that determine the success or failure of an […]
In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
This month, the boobook team has grown a bit bigger! Dacian Gheorghe is the latest addition to boobook. Born in Romania, Dacian’s parents moved to Belgium […]
Pricing products and services is one of the most complicated aspects of any product or marketing strategy. It has a direct effect on sales, revenue, and profit. Furthermore, […]