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January 13, 2022

boobook and pernod ricard global travel retail case study

January 13, 2022

Supporting Pernod Ricard’s commitment to sustainability

How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]

December 22, 2021

boobook is hiring: quantitative market researcher with a go-for-it mentality

We are passionate about advising our clients what to do next, by answering strategic questions based on customer analytics. We are looking for an enthusiast mid-level […]

December 22, 2021

boobook is hiring: data scientist in customer analytics

Numbers make you tick. Cutting-edge analytical methods are why you get up in the morning. You know how to use multivariate analysis techniques to overcome real […]

December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]

November 25, 2021

What we learned at the MRS Conference 2021: The latest data analytics tools & methodologies

In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]

October 14, 2021

October 14, 2021

Text and sentiment analysis for business: Next steps in the development of the SentEMO platform

Back in March, we introduced the SentEMO project, led by the linguistic department of Ghent University. The project is based on the collaboration between academic researchers […]