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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.November 25, 2021
In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]
October 14, 2021
Back in March, we introduced the SentEMO project, led by the linguistic department of Ghent University. The project is based on the collaboration between academic researchers […]
October 8, 2021
What does it take to grow a rewarding career? Ambition. Expertise. Patience. But it’s not all up to an individual. Sometimes it also takes a healthy […]
October 7, 2021
How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
August 19, 2021
When we talk about the research world, partnerships are important, but great partnerships are invaluable. To maximise the impact of research and get better results, many […]
August 12, 2021
Do you know why some stories are compelling and some aren’t? The “why” we are attracted to some stories depends on many factors. Today, we roam […]