Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


May 28, 2020
segmentation blog image

How to get a 360° customer view through segmentation by merging different data sources

How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]
May 6, 2020
brightfish use case

Turning price into value

How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money  Over 19 million people go to the cinema […]