Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


October 29, 2020

From analytics to business insights: Taking data science to the next level

We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
May 28, 2020
segmentation blog image

How to get a 360° customer view through segmentation by merging different data sources

How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]
October 24, 2017
effective customer segmentation

Effective customer segmentation: 4 questions to ask

Since starting boobook, I’ve been privileged to run a large number of segmentation projects. Some are a delight to work on, with segments that pop out […]