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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.October 29, 2020
We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
May 28, 2020
How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]
October 24, 2017
Since starting boobook, I’ve been privileged to run a large number of segmentation projects. Some are a delight to work on, with segments that pop out […]