April 3, 2017 April 3, 2017Keeping an eye on trends: the current evolutions in data analyticsData analytics is an increasingly popular field in constant movement. We recognise the words, and we have a notion of its meaning, but there is a […]
September 11, 2016 September 11, 2016Using data to optimise the customer journeyThe data behind our customers – from purchase information, preferences, opinions, and so forth – is the key to decoding the customer journey and predicting its […]