Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


May 6, 2020
brightfish use case

Turning price into value

How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money  Over 19 million people go to the cinema […]
February 15, 2019
tui use case

Connecting the data through multiple information sources

How we helped Europe’s premier vacation firms to understand better survey results by connecting the data through multiple sources The most classic, most-used and best-known information […]
July 28, 2018
Picking the perfect sales message with multi MaxDiff

Picking the perfect sales message with multi MaxDiff

The whys of effective advertising messages One of the key challenges in any advertising setting is to know which messages are the most important. Naturally, you […]
February 2, 2018
customer loyalty card case study

Optimising loyalty card programme for a global retailer (award-winning study)

Situation summary and business challenge The customer loyalty programme and rewards scheme of a global retailer has been up and running for several years. The reward […]
October 24, 2017
effective customer segmentation

Effective customer segmentation: 4 questions to ask

Since starting boobook, I’ve been privileged to run a large number of segmentation projects. Some are a delight to work on, with segments that pop out […]