How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money Over 19 million people go to the cinema […]
How we helped Europe’s premier vacation firms to understand better survey results by connecting the data through multiple sources The most classic, most-used and best-known information […]
The whys of effective advertising messages One of the key challenges in any advertising setting is to know which messages are the most important. Naturally, you […]
Situation summary and business challenge The customer loyalty programme and rewards scheme of a global retailer has been up and running for several years. The reward […]
Since starting boobook, I’ve been privileged to run a large number of segmentation projects. Some are a delight to work on, with segments that pop out […]