Looking for solutions to help you grow your business?


We help forward-thinking marketers navigate the future. We also help insight leaders, data analysts and researchers – people who unlock the value in data and insight to help businesses grow.


Don’t just take our word for it.

May 22, 2020
pernod ricard success story

Connecting with the ‘Sixth Continent’

How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]
May 6, 2020
brightfish use case

Turning price into value

How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money  Over 19 million people go to the cinema […]
February 15, 2019
tui use case

Connecting the data through multiple information sources

How we helped Europe’s premier vacation firms to understand better survey results by connecting the data through multiple sources The most classic, most-used and best-known information […]

Here are some of our clients who built success stories
from the work we have done for them

  • pfizer
  • fortune
  • gameloft logo
  • toyota
  • SNCB logo
  • brightfish
  • paribas
  • acas logo
  • tui
  • partena
  • merck
  • dpg media
  • friesland campina
  • niko
  • leonidas
  • avis
  • Takeda logo
  • carrefour
  • astrazeneca
  • nmg
  • sobi
  • kbc
  • Pierre-Henri Copper,  Global Brand Director

    “There is not a single day I don’t spend with boobook’s research report open on my computer ;) I am so glad we have this

  • Marthe Gruloos,  Market Analyst

    “Nicole Huyghe and her team have guided us efficiently through the entire process of the project. Boobook’s way of working is characterized by continuous feedback during the various workshops. The implementation of this segmentation was a success thanks to their attentive listening for our needs from the preparatory steps of the project up to and including the finalization of the segmentation. The credibility and strength of this segmentation has given us the opportunity to conduct in-depth exploitation of it within the framework of our marketing insight. We have decided to think further with Boobook to further adapt this segmentation to the developments of our game portfolio. ”

    Marthe Gruloos, Market Analyst
    Belgian National Lottery
  • Magali Geens, Managing Partner / Head of Client Happiness

    “It is always a pleasure to work with the solutions-2/boobook team. They are a trusted partner for us. They are a blend of bright talented people who deliver efficient work and provide solid output.”

  • Isabelle Kint, Head of Controlling

    “Thanks for the great workshop on Data Visualisation and Training. Both groups were very enthusiastic about all the tips and tricks they’ve learned. They found it very useful and are keen to put it in practice. In fact, we already got very positive feedback from our colleagues receiving our new style presentations. And more colleagues are asking for a similar workshop!

  • Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler

    “I have just finished a full day with the global Absolut team presenting the shopper typology and mission work – global overview and vodka deep dive.  Super positive feedback in terms of the potential strategy we can build from the work as well as the level of analysis done, the storytelling etc. Another well done, team!!”

  • Bart Moens, Product Manager

    “We counted on Boobook to guide us on our learning journey of quantitative market research methods and conjoint analysis. They provided us with excellent support throughout a pilot project, demonstrated a deep knowledge and understanding of the methodology and tools, and were very helpful and communicative from start to finish. This allowed us to deliver a high-impact project in-time, and at a high quality. 

Get in touch to find out how we can help you
put customers at the heart of your business.