People - boobook world

Humans behind boobook

We're an agile team of experienced data scientists, business consultants, and marketers focused on using data to solve your business problems. Our strength lies in our creative energy, deep expertise, and 20+years of industry experience. Together with reliable partners, we tackle small and large-scale projects for our high-end international clients.

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Meet the core team

senior data science consultant
frederik de boeck

copywriter & marketing consultant
iva divic

senior research executive
sabrina norwood

founder & CEO

nicole huyghe

As a captain of the team, Nicole has been successfully guiding boobook for over 20 years. Her mission was to deliver excellent service to clients and create an enjoyable environment for her team. Fascinated with numbers and their application, Nicole enjoys helping clients to discover the story behind their data. Always looking for another mountain to climb (both metaphorically and physically speaking), she is a resilient and focused leader.

Fun fact: You’ll probably see Nicole participating in a long-distance marathon.

director

eva vandenberge

Known for her no-nonsense mentality and exceptional social skills, Eva has a very positive attitude towards life and work. Her critical thinking, combined with extensive experience in market research and data analysis, brings indispensable value when it comes to finding solutions for our clients. Being a proactive and dynamic individual, she enjoys the most when she’s talking to clients and seeing projects move forward in the right direction.

Fun fact: Eva is the best cyclist in the boobook team.

senior data science consultant

frederik de boeck

Frederik is a problem solver with an analytical mindset and a pragmatic attitude. With his background in Psychology (specialised in Theoretical and Experimental Psychology), he enjoys working on data and translating it into tangible business insights. At boobook, he is a big fan of team collaboration and finds it helpful and stimulating to bounce off ideas with others.

Fun fact: When he is not busy with data, Frederik practices Aikido, a modern Japanese martial art.

senior data scientist

dan luca

Extensive projects can get daunting, but Dan tackles challenging projects with great focus and patience. He likes to immerse himself fully in every project from start to finish. For him, the best things about working at boobook are the variety of projects and an excellent environment for developing new expertise. With his calm and positive energy, he helps his colleagues solve tricky issues with ease. To keep things fun and spontaneous, Dan enjoys adding a dose of humour while communicating with the team.

Fun fact: Dan is a big fan of craft beer – which he especially enjoys after a good cycling session!

senior data scientist

helen dickinson

Being incredibly curious and eager to learn, Helen always wants to get all the details of the “why” right until she gets to the bottom of an issue. Her attentive eyes have a great sense for details and small bits in the projects. When talking to a client, she tries hard to understand the problem and how to come up with the best solution. As a cheerful and optimistic person, she often lifts the team spirit with funny anecdotes.

Fun fact: Helen and her husband started collecting glasses from trips around the world as a joke, but over the years they already collected a cupboard full of trinkets!

insights consultant

michaël follens

After years of working as Head of Marketing and Head of Brand and Product Management, Michael swapped ‘the client’ position to becoming a consultant. Today, being on the other side of the research projects, he helps marketing managers and insights experts achieve their objectives using his previous experience as an essential tool to understand the clients on another level.

Fun fact: Michael is an avid photographer and enjoys taking pictures with his digital camera!

HR support

patricia vermast

Behind every great team, there is an excellent HR support. Patricia takes care that all the administration goes smoothly so the employees can focus on their tasks. As an empathic and positive person, she enjoys helping teams to work better and come up with a creative solution for any request.

Fun fact: If you need a book recommendation, ask Patricia! She is a passionate bookworm and a member of three book clubs in three different languages (English, French, and Dutch).

copywriter & marketing consultant

iva divic

When it comes to marketing, Iva has the skills and experience to create a strategy and execute it. She approaches any challenge with a big smile and enthusiastic determination. Favourite things about her job are writing, collaborating with different people, and helping businesses achieve their goals.

Fun fact: Creativity is a way of life for Iva. In her free time, she writes poetry, creates collages and takes photos with her analogue camera.

senior research executive

sabrina norwood

Coming from Arizona, USA, Sabrina travelled over the Atlantic to the UK to do her PhD in Psychology, focusing on behaviour research. Even though this is her first job after academia, Sabrina is confident and excited to apply her theoretical knowledge to the business context and expand her skillset.

Fun fact: Sabrina moved to Ghent after meeting her Irish boyfriend who has been living in Ghent for seven years now. They met while studying at the University of Chester, UK.