Meet the team
We’re a small team of data scientists, insight directors, marketers, client managers and communicators, all totally focused on using data to solve your business problems. Our strength is in our collective creative energy, spirit, expertise and experience.
nicole huyghe
founder & CEO
expertise: pricing strategy, customer segmentation, data storytelling
As a captain of the team, Nicole has been successfully guiding boobook for 18 years. Her mission was to deliver excellent service to clients and create an enjoyable environment for her team. Fascinated with numbers and their application, Nicole enjoys helping clients to discover the story behind their data. Always looking for another mountain to climb (both metaphorically and physically speaking), she is a resilient and focused leader.
Fun fact: You’ll probably see Nicole participating in a long-distance marathon.
Fun fact: You’ll probably see Nicole participating in a long-distance marathon.
eva vandenberge
director
expertise: visual and data storytelling, customer experience
Known for her no-nonsense mentality and exceptional social skills, Eva has a very positive attitude towards life and work. Her critical thinking, combined with extensive experience in market research and data analysis, brings indispensable value when it comes to finding solutions for our clients. Being a proactive and dynamic individual, she enjoys the most when she's talking to clients and seeing projects move forward in the right direction.
Fun fact: Eva is the best cyclist in the boobook team.
Fun fact: Eva is the best cyclist in the boobook team.
neil mason
director
expertise: digital strategy and customer journey
Experienced in different aspects of the business, Neil is a client and solution-focused analyst. He is great at seeing the bigger picture by applying his strategic and constructive approach. The role of a leader and a mentor comes naturally to him, as he built up a strong UK team that he successfully guides to maximize their potential. He enjoys helping clients focus on their business questions and delivering useful and meaningful solutions.
Fun fact: As a true Brit, Neil is an avid tea drinker.
Fun fact: As a true Brit, Neil is an avid tea drinker.