From humble beginnings to international success:
boobook's 21-year journey
The inspiring story of boobook began with one woman's love for data and her unwavering determination to create a positive impact. Today, we're a thriving international firm fuelled by a dedicated and enthusiastic team of analysts, marketers, and business consultants.
The driving force behind boobook
Meet our founder and CEO, Nicole Huyghe, the visionary who started boobook in 2002. Coming from a long line of entrepreneurs, Nicole has always had a natural flair for business.
She kickstarted her career at Procter & Gamble, but after working in a corporate environment for a while, she decided to dive into the world of entrepreneurship with a mission to bring value to businesses and help them understand their customers better.
Always evolving
At its beginning, boobook primarily focused on market research analytics. Nevertheless, as the industry evolved, so did Nicole's brainchild. Adaptation is the name of the game, as emerging trends compel us to continuously expand our services and adopt new methodologies.
Today, in a world flooded with data and innovation, unparalleled expertise and tailor-made solutions are where we stand out. While Artificial Intelligence can take care of the number-crunching tasks, we provide something that only human ingenuity can offer - expert interpretation based on thorough data interpretation and analysis.
The meaning behind our name
Boobook is a small owl, native to Australasia, that embodies remarkable senses of hearing and sight. In ancient mythology, owls possess the ability to perceive hidden truths that elude others, symbolising wisdom and heralding transformation.
Timeline
