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Conjoint analysis

Conjoint is the Rolls Royce of pricing research used to understand how people choose products and services. It allows us to answer pricing, product development, as well as portfolio questions. The conjoint question presents customers or consumers with a series of product options. Based on their preferences, we can measure price elasticity for the product and specific product features. A powerful simulator tool, that comes with conjoint can determine the pricing scenarios that will lead to the optimum revenue or profit.

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methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Segmentation

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

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Segmentation

Brand value analysis

Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.

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Brand value analysis

Brand perception

Understanding brand value involves evaluating both performance and equity, as well as analyzing market perceptions and comparing them to competitors to ensure alignment with your brand's values.

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Brand perception

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business decisions

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