Skip to Content
Enter
Skip to Menu
Enter
Skip to Footer
Enter

Brand perception

Brand performance and equity are one part of understanding the value of your brand. Equally important is getting a solid view of how your brand is perceived in the market, especially compared to its competitors. I.e. what image do customers have of your brand, and is this in line with your brand values? Through analytical methods, we build a clear picture of the image of your brands and your competitors.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Gabor Granger

This pricing method presents customers with varying price points for a product and asks their willingness to purchase, resulting in a demand curve that identifies optimal pricing for maximizing sales, revenue, and profit.

Discover
Gabor Granger

Segmentation

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

Discover
Segmentation

Path-to-purchase

The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.

Discover
Path-to-purchase

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.