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< Methodologies

Path-to-purchase

The path to purchase refers to all steps between the trigger of needing something and the use of the purchased product, including the different phases of the purchase process (pre-, during, post).
Through market research techniques, we measure the different triggers and touchpoints along the journey, identifying the “moments of truth”, i.e., the most impactful touchpoints. These insights are used to build the foundation of marketing and commercial activation plans.

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Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Conjoint analysis

Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.

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Conjoint analysis

Gabor Granger

This pricing method presents customers with varying price points for a product and asks their willingness to purchase, resulting in a demand curve that identifies optimal pricing for maximizing sales, revenue, and profit.

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Gabor Granger

Decision tree analysis

Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.

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Decision tree analysis

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