Our people

The strength of our business is the strength of our team and its individual members. Let us introduce our people to you.

Dan Luca

Dan, Senior Data Scientist at boobook.

After completing a Physics degree, I embarked on an insights career which allowed me to experience a wide range of methodologies, clients and business issues. I gradually became more and more interested in the quantitative side, eventually leading me to do an MSC in Data Science.

I am always up for learning something. The interest in insights for me comes from the variety of topics, sectors and not the least, techniques, that an agency gets exposed to.

When I’m not working, I might be cycling, gaming, struggling to learn an instrument or making something, usually with questionable results!