We believe


...that companies which place customers at the heart of their business will thrive.
A lot of people talk about this, but few succeed. Key to success is to link emotions with behaviour. People do things for a reason; to change their behaviour, you need to understand their motivations, attitudes and needs.

And that’s where we come in.


We combine an understanding of people’s underlying motivations and needs with profiling data and information about their behaviour to give a full ‘owl’s eye view’ of your customers. We analyse the data and translate insights into powerful, clear visual plans. So, you and your colleagues make the right choices and deliver customer value.

“We needed clear insights to convince our clients that our proposition was truly valuable. Boobook understood that…they’ve been able to provide us with practical action points and recommendations, which were invaluable for us.”

Sylvia Van Cauteren, Chief Marketing Officer, Brightfish

Get in touch to find out how we can help you
put customers at the heart of your business.