Global COVID-19 report: How to reconnect with your customers and adapt to their needs

CHANGES IN THE CONSUMERS' MINDSET AND BEHAVIOUR AMID COVID-19

As the current pandemic affects our lives and economy, the consumer's mindset and behaviours are shifting, and new patterns and priorities emerge. Many businesses are trying to overcome the consequences of the economic crisis, and they will have to adapt to the new behaviour and the needs of the customers.

At boobook, we are committed to bringing consumers’ needs, perspectives and experiences at the centre of our clients’ businesses. In May, we launched a global study with a clear objective to gather as much data as possible to reveal critical insights on changes in consumers behaviour due to COVID-19.