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The consumer's mindset and behaviours shift constantly.
As new patterns and priorities emerge, it's crucial for businesses to know more about these changes to adapt their offer and messaging accordingly. Below you can find our e-books and guides to help you navigate the complex landscape of customer understanding.

Trends shaping customer-centric organisations
Download the e-book and find out what high-level experts worldwide and across industries think about the state of customer understanding today.

How to reconnect with your customers & adapt to their needs
Download our full global report on COVID-19 and learn how to connect and engage with your customers in crisis.

Eco-friendly & ethical increasing drivers of consumers’ purchasing decisions

Family time and home cooking gains momentum

New challenges and opportunities for the retail sector

Increase in conscious purchasing habits

Consumers shift focus to long-term saving and review of financial plans

Four consumer segments emerging out of the crisis

The influence of the crisis on consumer confidence and optimism