Data-powered strategic pricing consulting
Say goodbye to the days of guessing what your customers are willing to pay for your brand, product, or service. Understand what drives your customer’s buying decisions. Use the power of a value-based pricing strategy to price your products smarter. Boost your profits.
Unlock actionable pricing insights.
Price reflects the customer, the brand, and the product. We provide you with the necessary knowledge and helpful research and data analytics tools to be more in tune with what your audience needs and wants, and offer the right product or service to the right customer.
Pricing
Establish the revenue or profit-maximizing price for your product while keeping the customers’ price sensitivity in mind.
Brand
Consider the impact of your brand, as it establishes expectations and value perception - key elements in setting the right price.
Product development
Understand what features customers prioritize and consider most valuable to create a suitable pricing strategy.
When it comes to pricing, we've got you covered on all fronts.
Strategy and guidance
Together we define a dynamic portfolio pricing strategy that truly speaks to your customer’s needs and desires while aligning with your business objectives. We analyse consumer behaviour and market trends to determine the optimal product offer and pricing structure to help you achieve maximum revenue or profit across all channels.
Analytics and research
Creating a pricing strategy that sets your business apart requires thorough consumer understanding. Our team of experts has a vast array of research and analytical tools at their disposal, from Conjoint, Price Sensitivity Meter, Gabor Granger, and Web Scraping, to Sales data analytics and qualitative methods.
Training and workshops
We believe that consulting is merely the beginning when it comes to efficient pricing strategies. Through dynamic and engaging pricing workshops, curated courses, and personalized training sessions for individuals and teams, we share best practices that will inspire growth and cultivate agility in your pricing strategies.
Find answers to all your pricing questions.
- Find the revenue or profit maximizing price for existing product(s)
- Assess consumer price sensitivity for each product/brand in the portfolio
- Determine the optimal price for a new product
- Configure the portfolio in terms of features and price
- Identify the most and least valued product features
- Create a price promotion that will generate the most success with target customers
- Understand the pricing power of your brands (and competitor brands)
- Determine if your price aligns with brand value
Every successful pricing project starts with truly understanding your customers/consumers.
We approach every project in a unique way, and we tailor our services depending on your requirements. However, we usually follow a 3-step framework, designed and perfected through 20 years of experience answering numerous pricing questions of high-profile international companies:
Alignment & input workshops
Understanding and aligning the business issue and objective is the most crucial part of the process. It ensures that we will achieve the best results for your business. We run several meetings to facilitate this to discuss your needs, business context, knowledge gaps and hypotheses.Consumer/customer listening
During phase two, we conduct an outside-in market and competitor analysis to gain a nuanced understanding of the playing field. Depending on the needs and available information, we will either talk to customers/consumers to understand their needs and (future) behaviour or deep dive into existing data.Learn, act & optimise
In the last phase, we translate data into valuable insights and practical pricing strategies. We equip you with essential actions that will drive you towards success. Our approach combines business understanding, smart analytics and storytelling.
Be inspired.
Supporting and empowering marketing, sales, and product development teams by working closely with insights managers and pricing, finance and revenue growth management directors.
Understanding value-based pricing: advantages, benefits, and misconceptions
Crafting a successful pricing strategy: Where strategy and consumer insights meet
How Pernod Ricard UK unlocked invaluable shopper insights
Get in touch.
Unlock the true potential of your business by putting your customers first.