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October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
June 10, 2021

How Niko reshaped its business model while expanding consumer reach

What is the secret of a successful Go-to-Market strategy? Understanding who, what, and why is the foundation of every new product launch. And Niko knows this […]
January 7, 2021

Value over volume

How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
October 15, 2020

Discovering the new generation of players

How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]
May 22, 2020

Connecting with the ‘Sixth Continent’

How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]
May 6, 2020

Turning price into value

How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money  Over 19 million people go to the cinema […]