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June 10, 2021
niko home control

How Niko reshaped its business model while expanding consumer reach

What is the secret of a successful Go-to-Market strategy? Understanding who, what, and why is the foundation of every new product launch. And Niko knows this […]
January 7, 2021

Value over volume

How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
October 15, 2020
gameloft

Discovering the new generation of players

How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]
May 22, 2020
pernod ricard success story

Connecting with the ‘Sixth Continent’

How Pernod Ricard – the No.2 company worldwide in Wines & Spirits – worked with customer value agency Boobook to engage with international travellers The 3.6 […]
May 6, 2020
brightfish use case

Turning price into value

How cinema advertising sales company Brightfish partnered with customer data analysts Boobook to offer improved value for money  Over 19 million people go to the cinema […]
February 15, 2019
tui use case

Connecting the data through multiple information sources

How we helped Europe’s premier vacation firms to understand better survey results by connecting the data through multiple sources The most classic, most-used and best-known information […]