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July 28, 2018
The whys of effective advertising messages One of the key challenges in any advertising setting is to know which messages are the most important. Naturally, you […]
February 2, 2018
Situation summary and business challenge The customer loyalty programme and rewards scheme of a global retailer has been up and running for several years. The reward […]
November 4, 2017
Situation summary and business challenge Until two years ago, our client gathered a broad range of market share positioning information by sending out Excel files to […]
“There is not a single day I don’t spend with boobook’s research report open on my computer ;) I am so glad we have this. “
“Nicole Huyghe and her team have guided us efficiently through the entire process of the project. Boobook’s way of working is characterized by continuous feedback during the various workshops. The implementation of this segmentation was a success thanks to their attentive listening for our needs from the preparatory steps of the project up to and including the finalization of the segmentation. The credibility and strength of this segmentation has given us the opportunity to conduct in-depth exploitation of it within the framework of our marketing insight. We have decided to think further with Boobook to further adapt this segmentation to the developments of our game portfolio. ”
“It is always a pleasure to work with the solutions-2/boobook team. They are a trusted partner for us. They are a blend of bright talented people who deliver efficient work and provide solid output.”
“Thanks for the great workshop on Data Visualisation and Training. Both groups were very enthusiastic about all the tips and tricks they’ve learned. They found it very useful and are keen to put it in practice. In fact, we already got very positive feedback from our colleagues receiving our new style presentations. And more colleagues are asking for a similar workshop!“
“I have just finished a full day with the global Absolut team presenting the shopper typology and mission work – global overview and vodka deep dive. Super positive feedback in terms of the potential strategy we can build from the work as well as the level of analysis done, the storytelling etc. Another well done, team!!”
“We counted on Boobook to guide us on our learning journey of quantitative market research methods and conjoint analysis. They provided us with excellent support throughout a pilot project, demonstrated a deep knowledge and understanding of the methodology and tools, and were very helpful and communicative from start to finish. This allowed us to deliver a high-impact project in-time, and at a high quality. “