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We help forward-thinking marketers navigate the future. We also help insight leaders, data analysts and researchers – people who unlock the value in data and insight to help businesses grow.


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July 28, 2018
Picking the perfect sales message with multi MaxDiff

Picking the perfect sales message with multi MaxDiff

The whys of effective advertising messages One of the key challenges in any advertising setting is to know which messages are the most important. Naturally, you […]
February 2, 2018
customer loyalty card case study

Optimising loyalty card programme for a global retailer (award-winning study)

Situation summary and business challenge The customer loyalty programme and rewards scheme of a global retailer has been up and running for several years. The reward […]
November 4, 2017
Manufacturer FMCG ingredients - optimising business intelligence

Manufacturer FMCG ingredients: Optimising business intelligence

Situation summary and business challenge Until two years ago, our client gathered a broad range of market share positioning information by sending out Excel files to […]

Here are some of our clients who built success stories
from the work we have done for them

  • acas logo
  • carrefour
  • brightfish
  • paribas
  • SNCB logo
  • fortune
  • tui
  • kbc
  • astrazeneca
  • nmg
  • gameloft logo
  • leonidas
  • toyota
  • Takeda logo
  • avis
  • partena
  • sobi
  • friesland campina
  • merck
  • dpg media
  • pfizer
  • niko
  • Pierre-Henri Copper,  Global Brand Director

    “There is not a single day I don’t spend with boobook’s research report open on my computer ;) I am so glad we have this

  • Marthe Gruloos,  Market Analyst

    “Nicole Huyghe and her team have guided us efficiently through the entire process of the project. Boobook’s way of working is characterized by continuous feedback during the various workshops. The implementation of this segmentation was a success thanks to their attentive listening for our needs from the preparatory steps of the project up to and including the finalization of the segmentation. The credibility and strength of this segmentation has given us the opportunity to conduct in-depth exploitation of it within the framework of our marketing insight. We have decided to think further with Boobook to further adapt this segmentation to the developments of our game portfolio. ”

    Marthe Gruloos, Market Analyst
    Belgian National Lottery
  • Magali Geens, Managing Partner / Head of Client Happiness

    “It is always a pleasure to work with the solutions-2/boobook team. They are a trusted partner for us. They are a blend of bright talented people who deliver efficient work and provide solid output.”

  • Isabelle Kint, Head of Controlling

    “Thanks for the great workshop on Data Visualisation and Training. Both groups were very enthusiastic about all the tips and tricks they’ve learned. They found it very useful and are keen to put it in practice. In fact, we already got very positive feedback from our colleagues receiving our new style presentations. And more colleagues are asking for a similar workshop!

  • Emma Donnellan, Head of Centre of Excellence, Shopper, E-Shopper and Traveler

    “I have just finished a full day with the global Absolut team presenting the shopper typology and mission work – global overview and vodka deep dive.  Super positive feedback in terms of the potential strategy we can build from the work as well as the level of analysis done, the storytelling etc. Another well done, team!!”

  • Bart Moens, Product Manager

    “We counted on Boobook to guide us on our learning journey of quantitative market research methods and conjoint analysis. They provided us with excellent support throughout a pilot project, demonstrated a deep knowledge and understanding of the methodology and tools, and were very helpful and communicative from start to finish. This allowed us to deliver a high-impact project in-time, and at a high quality. 

Get in touch to find out how we can help you
put customers at the heart of your business.