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October 7, 2021
How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
June 10, 2021
What is the secret of a successful Go-to-Market strategy? Understanding who, what, and why is the foundation of every new product launch. And Niko knows this […]
January 7, 2021
How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
“There is not a single day I don’t spend with boobook’s research report open on my computer ;) I am so glad we have this. “
“Nicole Huyghe and her team have guided us efficiently through the entire process of the project. Boobook’s way of working is characterized by continuous feedback during the various workshops. The implementation of this segmentation was a success thanks to their attentive listening for our needs from the preparatory steps of the project up to and including the finalization of the segmentation. The credibility and strength of this segmentation has given us the opportunity to conduct in-depth exploitation of it within the framework of our marketing insight. We have decided to think further with Boobook to further adapt this segmentation to the developments of our game portfolio. ”
“It is always a pleasure to work with the boobook team. They are a trusted partner for us. They are a blend of bright talented people who deliver efficient work and provide solid output.”
“Thanks for the great workshop on Data Visualisation and Training. Both groups were very enthusiastic about all the tips and tricks they’ve learned. They found it very useful and are keen to put it in practice. In fact, we already got very positive feedback from our colleagues receiving our new style presentations. And more colleagues are asking for a similar workshop!“
“I have just finished a full day with the global Absolut team presenting the shopper typology and mission work – global overview and vodka deep dive. Super positive feedback in terms of the potential strategy we can build from the work as well as the level of analysis done, the storytelling etc. Another well done, team!!”
“We counted on Boobook to guide us on our learning journey of quantitative market research methods and conjoint analysis. They provided us with excellent support throughout a pilot project, demonstrated a deep knowledge and understanding of the methodology and tools, and were very helpful and communicative from start to finish. This allowed us to deliver a high-impact project in-time, and at a high quality. “