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January 20, 2022

New year, new team member: boobook welcomes Michaël Follens

2022 started very exciting for Michaël Follens. The experienced marketing manager and an avid photographer joined the boobook team beginning of January, taking on a new […]
January 13, 2022

Supporting Pernod Ricard’s commitment to sustainability

How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]
December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
November 25, 2021

What we learned at the MRS Conference 2021: The latest data analytics tools & methodologies 

In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]
October 14, 2021

Text and sentiment analysis for business: Next steps in the development of the SentEMO platform

Back in March, we introduced the SentEMO project, led by the linguistic department of Ghent University. The project is based on the collaboration between academic researchers […]
October 8, 2021

Growing with boobook: How Frederik de Boeck evolved from Senior Data Scientist to Strategic Analytics Director

What does it take to grow a rewarding career? Ambition. Expertise. Patience.  But it’s not all up to an individual. Sometimes it also takes a healthy […]