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June 17, 2021

The power of collaboration and complementary skills in data science teams: Interview with Helen Dickinson

In our UK office, we are lucky to have two outstanding team members, Dan and Helen. They both work as senior data scientists and share a […]
June 10, 2021

How Niko reshaped its business model while expanding consumer reach

What is the secret of a successful Go-to-Market strategy? Understanding who, what, and why is the foundation of every new product launch. And Niko knows this […]
May 27, 2021

Trends shaping customer-centric organisations: Expert conversations

There is no doubt COVID challenged us to rethink many things — for the better. The same positive tendency is happening in the market research and […]
May 20, 2021

Are you the senior research consultant we’re looking for?

We are looking for a Senior Market Research Consultant to support us with conducting projects from A to Z and communicating with clients and partners. You will […]
May 11, 2021

The ever-changing role of research and customer insight: Where do we go from here?

2020 was definitely a year of big changes for all industries, especially research and customer understanding. It revealed the importance of seamless customer-centric experiences. It also revealed the […]
March 25, 2021

Maximising insights from textual data through sentiment and emotion analysis

Collaboration with Ghent University on the SentEMO project  How well do you think you know your customers? Can you “read” their emotions and attitude towards your brand through […]