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October 8, 2021

Growing with boobook: How Frederik de Boeck evolved from Senior Data Scientist to Strategic Analytics Director

What does it take to grow a rewarding career? Ambition. Expertise. Patience.  But it’s not all up to an individual. Sometimes it also takes a healthy […]
October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
August 19, 2021

The power of partnerships: How Creative Medical Research and boobook empower each other through productive collaboration

When we talk about the research world, partnerships are important, but great partnerships are invaluable. To maximise the impact of research and get better results, many […]
August 12, 2021

The art of storytelling: Top five tips on how to truly engage and activate your audience 

Do you know why some stories are compelling and some aren’t?   The “why” we are attracted to some stories depends on many factors. Today, we roam […]
August 5, 2021

Every mile matters: How NMG & boobook are raising social awareness and helping children in need through Charity Challenge

Nelson Mandela, a beloved South African anti-apartheid revolutionary, political leader, and philanthropist, once said: “A fundamental concern for others in our individual and community lives would […]
June 17, 2021

The power of collaboration and complementary skills in data science teams: Interview with Helen Dickinson

In our UK office, we are lucky to have two outstanding team members, Dan and Helen. They both work as senior data scientists and share a […]