Stay in the loop!

Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.

December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
November 25, 2021

What we learned at the MRS Conference 2021: The latest data analytics tools & methodologies 

In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]
October 14, 2021

Text and sentiment analysis for business: Next steps in the development of the SentEMO platform

Back in March, we introduced the SentEMO project, led by the linguistic department of Ghent University. The project is based on the collaboration between academic researchers […]
October 8, 2021

Growing with boobook: How Frederik de Boeck evolved from Senior Data Scientist to Strategic Analytics Director

What does it take to grow a rewarding career? Ambition. Expertise. Patience.  But it’s not all up to an individual. Sometimes it also takes a healthy […]
October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
August 19, 2021

The power of partnerships: How Creative Medical Research and boobook empower each other through productive collaboration

When we talk about the research world, partnerships are important, but great partnerships are invaluable. To maximise the impact of research and get better results, many […]