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March 4, 2021
interview with dan luca

How innovation continuously expands data science: Interview with Dan Luca

Working in data analytics and data science brings many exciting opportunities to test and try innovative solutions. One of our team members, Dan Luca, is very […]
February 11, 2021

Are you a storyteller with a creative flair who loves data? Boobook needs you!

Are you an excellent visual communicator who loves to turn numbers into a story? You love creating compelling PowerPoint presentations? Boobook needs you! We are a […]
February 4, 2021
eva vandenberge

Data is important, but it’s even more crucial how we interpret it: Interview with Eva Vandenberge

In today’s digitalised world, every business can access an incredible amount of data. However, the real value of data comes from interpreting it through data analytics […]
January 7, 2021

Value over volume

How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
December 10, 2020
nicole interview cover image

Reflections on leadership during times of crisis: Interview with boobook’s CEO, Nicole Huyghe

The famous saying “a smooth sea never made a skilful sailor” took on a whole new meaning for many businesses in 2020. Even though it was […]
November 20, 2020
chartered banker

Boobook’s CEO, Nicole Huyghe, featured on Chartered Banker Coverage

Chartered Banker is a magazine run by the Chartered Banker Institute. The Institute was established in 1875 and is the oldest professional banking institute in the […]