Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


July 31, 2020
four consumer segments

COVID-19 insights by boobook: Four consumer segments emerging out of the crisis

We continue our series of insights into consumer sentiment and future behaviour, based on our COVID-19 global study. We talked to 4 500 people in 9 […]
July 24, 2020
The influence of the crisis on consumer confidence and optimism

COVID-19 insights by boobook: The influence of the crisis on consumer confidence and optimism

Money can’t buy happiness. Contrary to a common assumption, countries with most financial stability and well-developed government support systems, are most pessimistic about the future. This […]
July 17, 2020
COVID-19 insights by boobook_ 7 key takeaways on consumer attitude and future behaviour

COVID-19 insights by boobook: 7 key takeaways on consumer attitude and future behaviour

COVID-19 shows no signs of slowing down, and as the scientists are battling with time to develop a vaccine, the world has no choice but to […]
June 19, 2020
header image pricing strategy with pernod ricard

Consumers’ view on pricing has not changed much since the COVID-19 crisis

Are you thinking about changing your pricing strategy in the (post) coronavirus times? At the beginning of this year, one of our clients, Pernod Ricard, reached […]
June 5, 2020
COVID-19 survey main image

COVID-19 impact on mindstate and anticipated behaviour

The coronavirus caused chain reactions in the way we think, live, and communicate. The pandemic impacted our behaviour and introduced different norms, and it’s inevitable how […]
May 28, 2020
segmentation blog image

How to get a 360° customer view through segmentation by merging different data sources

How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and […]