Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.

October 29, 2020

From analytics to business insights: Taking data science to the next level

We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
October 15, 2020

Discovering the new generation of players

How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]
October 5, 2020

Boobook’s COVID-19 insights featured on retail news sites

Candy & Snack TODAY, an official publication of the National Confectioners Association, is the premier trade magazine targeting the information needs of the retail and wholesale […]
September 17, 2020
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Boobook’s COVID-19 insights featured on GreenBook

GreenBook is a leading voice in the market research and consumer insights space. Our global study on COVID-19 got featured on their blog and in their […]
August 21, 2020
COVID-19 insights by boobook_featured_eco friendliness and ethical drivers

COVID-19 insights by boobook: Eco-friendly and ethical as the increasing drivers of consumers’ purchasing decisions

Over the last few weeks, we covered key insights gathered from our global COVID-19 study. In each article, we analysed changes and connections between the pandemic […]
August 18, 2020
Family time and home cooking gains momentum

COVID-19 insights by boobook: Family time and home cooking gains momentum

In this 6th part of our COVID-19 series, we’ll analyse how our attitude changed towards cooking and home experiences and what does this new momentum mean […]