January 12, 2023
Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
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Subscribe to our newsletter and get the scoop on the latest trends in data analytics, valuable insights, and inspiring success stories.December 8, 2022
Did you know that our CEO, Nicole Huyghe, studied to become a horticultural bio-engineer? Apparently, there is a secret link between plants and nature and applied […]
November 10, 2022
They say wisdom comes with age, and Nicole Huyghe and her team, are a great example. The company is celebrating a significant milestone this year: its […]
November 3, 2022
In our previous article, we introduced a 10-step guide on setting up, developing, and finalising a successful customer segmentation. We continue our series with an overview […]
October 27, 2022
In one of our previous articles, we explained customer segmentation and its importance in optimizing your marketing strategy. As this topic is quite extensive, we […]
September 8, 2022
We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.