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July 14, 2022

IIEX Amsterdam 2022: What we learned at the Insight Innovation Exchange 

The great thing about coming out of the pandemic era is that live events are happening again. Networking is crucial, regardless of the industry. Actually, your […]
June 30, 2022

boobook is hiring: market research analyst (Ghent area)

Are you keen to work in a dynamic and international environment?Do numbers make you tick?Do you have experience with quantitative analysis on primary ad-hoc market research […]
June 23, 2022

Banning plastics: 4 things any marketeer should know when changing product package

Try to remember the last thing you purchased. Do you remember its packaging? What do you remember the most? Did you like the design, branding or […]
May 19, 2022

Say hello to our new team member: Meet Sabrina Norwood, our Senior Research Executive

You have stories to tell when your life path takes you from Colorado and UK to Belgium. Sabrina Norwood knows a thing or two about living […]
May 5, 2022

Mastering Path to Purchase

How Pernod Ricard UK unlocked invaluable shopper insights The UK spirits shopper journey is highly complex, with more points of shopper interaction than ever. Over the […]
January 20, 2022

New year, new team member: boobook welcomes Michaël Follens

2022 started very exciting for Michaël Follens. The experienced marketing manager and an avid photographer joined the boobook team beginning of January, taking on a new […]