Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


November 3, 2018
text analytics

Text data analytics: Discovering the story behind the words

Until as recently as 5 years ago, text data was considered the little brother of structured data. Consumer insights were mainly based on market research surveys, […]
August 17, 2018
data visualisation

How to efficiently visualise data: 5 things to consider

The need to extract meaning from dynamic datasets in a fast and flexible way is becoming increasingly urgent. By making use of the potential of internet […]
October 24, 2017
effective customer segmentation

Effective customer segmentation: 4 questions to ask

Since starting boobook, I’ve been privileged to run a large number of segmentation projects. Some are a delight to work on, with segments that pop out […]
April 3, 2017
trends in data analytics

Keeping an eye on trends: the current evolutions in data analytics

Data analytics is an increasingly popular field in constant movement. We recognise the words, and we have a notion of its meaning, but there is a […]
September 11, 2016
customer journey blog image

Using data to optimise the customer journey

The data behind our customers – from purchase information, preferences, opinions, and so forth – is the key to decoding the customer journey and predicting its […]