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COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
November 25, 2021
In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]
October 14, 2021
Back in March, we introduced the SentEMO project, led by the linguistic department of Ghent University. The project is based on the collaboration between academic researchers […]
October 8, 2021
What does it take to grow a rewarding career? Ambition. Expertise. Patience. But it’s not all up to an individual. Sometimes it also takes a healthy […]
October 7, 2021
How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
August 19, 2021
When we talk about the research world, partnerships are important, but great partnerships are invaluable. To maximise the impact of research and get better results, many […]