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In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
March 30, 2023
This month, the boobook team has grown a bit bigger! Dacian Gheorghe is the latest addition to boobook. Born in Romania, Dacian’s parents moved to Belgium […]
March 23, 2023
Are you curious about what customers want and what they’re willing to pay? So are we. Actually, that is the most frequently asked question here at […]
March 9, 2023
Pricing products and services is one of the most complicated aspects of any product or marketing strategy. It has a direct effect on sales, revenue, and profit. Furthermore, […]
January 12, 2023
Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
December 8, 2022
Did you know that our CEO, Nicole Huyghe, studied to become a horticultural bio-engineer? Apparently, there is a secret link between plants and nature and applied […]