Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.

January 7, 2021

Value over volume

How Pernod Ricard combines pricing and portfolio optimisation to enhance brand equity What does it take to be an avant-garde leader in the wine and spirits […]
December 10, 2020
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Reflections on leadership during times of crisis: Interview with boobook’s CEO, Nicole Huyghe

The famous saying “a smooth sea never made a skilful sailor” took on a whole new meaning for many businesses in 2020. Even though it was […]
November 20, 2020
chartered banker

Boobook’s CEO, Nicole Huyghe, featured on Chartered Banker Coverage

Chartered Banker is a magazine run by the Chartered Banker Institute. The Institute was established in 1875 and is the oldest professional banking institute in the […]
November 5, 2020

Boobook’s COVID-19 insights featured on financial news sites

NAILBA is the leading insurance industry organisation promoting retirement security and consumer choice in the insurance and financial services marketplace through the use of independent wholesale […]
October 29, 2020

From analytics to business insights: Taking data science to the next level

We are living in a fascinating time where information is accessible and intertwined in all aspects of our private and professional lives. Digitalisation and big data […]
October 15, 2020

Discovering the new generation of players

How Gameloft identified their mobile players to stay relevant in the competitive market Gameloft has established itself as the leader in the development and publishing of […]