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October 14, 2021

Text and sentiment analysis for business: Next steps in the development of the SentEMO platform

Back in March, we introduced the SentEMO project, led by the linguistic department of Ghent University. The project is based on the collaboration between academic researchers […]
October 8, 2021

Growing with boobook: How Frederik de Boeck evolved from Senior Data Scientist to Strategic Analytics Director

What does it take to grow a rewarding career? Ambition. Expertise. Patience.  But it’s not all up to an individual. Sometimes it also takes a healthy […]
October 7, 2021

Behind the success of Ballantine’s Light

How boobook supported Ballantine’s team to identify the optimum price positioning for their new whisky product Spain is a synonym for fiestas, and every fiesta is […]
August 19, 2021

The power of partnerships: How Creative Medical Research and boobook empower each other through productive collaboration

When we talk about the research world, partnerships are important, but great partnerships are invaluable. To maximise the impact of research and get better results, many […]
August 12, 2021

The art of storytelling: Top five tips on how to truly engage and activate your audience 

Do you know why some stories are compelling and some aren’t?   The “why” we are attracted to some stories depends on many factors. Today, we roam […]
August 5, 2021

Every mile matters: How NMG & boobook are raising social awareness and helping children in need through Charity Challenge

Nelson Mandela, a beloved South African anti-apartheid revolutionary, political leader, and philanthropist, once said: “A fundamental concern for others in our individual and community lives would […]