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April 20, 2023

Understanding value-based pricing: advantages, benefits, and misconceptions 

In one of our previous articles, we gave an overview of different pricing methods and shared tips from our long experience helping international companies set up […]
March 30, 2023

Meet Dacian Gheorghe: Exploring Data Science in a Human Context  

This month, the boobook team has grown a bit bigger! Dacian Gheorghe is the latest addition to boobook. Born in Romania, Dacian’s parents moved to Belgium […]
March 23, 2023

ESOMAR Survey-Based Techniques for Optimizing Prices and Products: Overview and Best Practices  

Are you curious about what customers want and what they’re willing to pay? So are we. Actually, that is the most frequently asked question here at […]
March 9, 2023

Crafting a successful pricing strategy: Where strategy and consumer insights meet 

Pricing products and services is one of the most complicated aspects of any product or marketing strategy. It has a direct effect on sales, revenue, and profit. Furthermore, […]
January 12, 2023

BAM Marketing Congress 2022: Top 5 key learnings 

Under the title “Embrace uncertainty: Finding positives in unsettling times”, the Belgian Association of Marketing (BAM) organized its annual Marketing congress on the 8th and 9th […]
December 8, 2022

Introducing Milena Casey, our new Research Executive 

Did you know that our CEO, Nicole Huyghe, studied to become a horticultural bio-engineer?   Apparently, there is a secret link between plants and nature and applied […]