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September 15, 2022

boobook is hiring: quantitative market researcher with a go-for-it mentality (Belgium-based)

Are you passionate about understanding what’s important for consumers based on customer analytics? Do you want to advise international companies on what to do next by […]
September 8, 2022

Generational marketing: How to connect with Gen Z

We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.
September 1, 2022

Generational marketing: How to connect with Millennials

We’re continuing the series on generational segmentation with Generation Y or Millennials, individuals born between 1977-1995.
August 25, 2022

Generational marketing: How to connect with Generation X

We're continuing the series on generational segmentation with Generation X, or individuals born between 1965-1976. 
August 18, 2022

Generational marketing: How to connect with Baby Boomers

Baby Boomers, Gen X, Y, Z, Alpha.  We hear these terms all around, but often we aren’t entirely sure which generation is which, let alone how […]
August 11, 2022

Dealing with the rising inflation: Why businesses should revise their pricing strategy 

You come home after your weekly shopping and look at your bill scratching your head, baffled by the prices you see. The question “when will prices […]