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May 5, 2022

Mastering Path to Purchase

How Pernod Ricard UK unlocked invaluable shopper insights The UK spirits shopper journey is highly complex, with more points of shopper interaction than ever. Over the […]
January 20, 2022

New year, new team member: boobook welcomes Michaël Follens

2022 started very exciting for Michaël Follens. The experienced marketing manager and an avid photographer joined the boobook team beginning of January, taking on a new […]
January 13, 2022

Supporting Pernod Ricard’s commitment to sustainability

How Pernod Ricard Global Travel Retail is fulfilling global sustainable commitments while maintaining market share We can safely say that sustainability has become more than just […]
December 22, 2021

boobook is hiring: market research analyst

Numbers make you tick. Cutting-edge analytical methods are why you get up in the morning. You know how to use multivariate analysis techniques to overcome real […]
December 2, 2021

From AI-driven platforms, transformed shopping experience to new qualitative technologies: An overview of trending topics in market research

COVID, digitalisation, AI and machine learning, and data visualisation tools are just a few topics that keep evolving and changing the market research landscape. Motivated to learn more, beginning […]
November 25, 2021

What we learned at the MRS Conference 2021: The latest data analytics tools & methodologies 

In the market research world, it’s essential to keep exploring new tools, techniques, and trends to stay relevant and deliver the best possible results. That means […]